Are Bad Reviews Costing You Placements?

online-review-websitesWhether you are looking to purchase merchandise online or you want to check out the local mechanic, we all want to see reviews from past customers. After all, you want to make sure you are getting the best bang for your buck. Now imagine a son or daughter that is looking to place their mom or dad in a residential care home. That family is not just concerned about price, but also the level of care that residents receive at that home. The best way for families to get unbiased reviews is to look your home up online and visit any number of review sites.

Some of these sites include Google, Yahoo, Yelp and even WeKnowAPlace.com. Here are some tips on how to manage your online reputation.

Tip #1 : Ask For Reviews

Typically people will only leave a review on a business if they are extremely upset. So this means you have to ask for reviews from your current or past residents whenever possible. If you know a family is really pleased with the service you are offering their loved one, ask them to leave you a positive review on sites like yelp.com, citysearch.com or weknowaplace.com

Tip #2 : Bad Reviews Are Not The End Of The World

So many times people get nervous when they receive one bad review. Most people understand that even great companies will not always have perfect 5 star reviews. Even if your business runs perfectly all the time somebody may leave you a 3 or 4 star review. Most people understand that nobody is perfect, so a little bit of imperfection is not always a bad thing.

Tip #3: Use A Reputation Management Service

If you do not have time to manage your online reputation you can always hire a reputation management company. If you are a care partner for We Know A Place your families can leave reviews right on your listing on the We Know A Place website. We Know A Place is recognized by Google as a review source and your reviews will show up on Google searches.

Tip #4: No Reviews Are Actually Worst Than Bad Reviews

It would seem at first glance that not having any reviews on your home would actually be a good thing.  However, the opposite is actually true. If your competitors have decent reviews and you have no reviews, than there is really nothing for a family to compare.

Tip #5: Quality versus Quantity

It is a misconception that you have to have a large number of reviews to have more credibility; in actuality this is not true.  Just a small handful of reviews are all you need. Families are looking for confirmation that your home is the best place for their loved one. It only takes one or two good reviews to help them make a determination.

Final Thoughts: Many smaller care homes contact us asking us if we can help them remove negative online reviews. We always have the same answer “focus on the good and not the bad”. In other words, focus on getting more positive reviews and do not focus on trying to get reviews removed. For one thing, it is nearly impossible to get third party sites to remove reviews. It is a lot easier to ask people to leave positive reviews about your home.

If you would like to find out more about how We Know a Place  can help you manage your online reputation please call us at 800-372-9064.

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